Non-commercial educational stations may accept advertising for goods and services pro-vided by non-profit organizations. As well, they may receive underwriting and sponsorship spots from national and local businesses to pay for programming. Stations may accept donations from members of the general public and from businesses. Individual donors may be identified by their name, address and a description of their products and services. An example of the extent of this liberalization may be seen by viewing any non-commercial educational "public television" station. Non-commercial educational FM stations operated by churches, schools, and organizations interested in educational formats, have benefited from the FCC policy changes. Local businesses are now potential sources of revenue, and the station can now provide a very useful promotional service in return. Programs produced by others may be broadcast, and the cost of airing the programs may be charged to the entity supplying the program.